Do you really need to choose between the Bayesian or Frequentist methods to calculate the statistical significance of your A/B Tests?
Convertize has developped a "Hybrid approach" that combines the best of both worlds and makes your A/B Tests faster.
IntroductionWhy should I care about the statistics behind AB testing?
MethodsPut simply, what is your "hybrid approach"?
A/B Testing: the statistical basisStatistics 101 - how exactly does an A/B testing platform deliver reliable results?
Applications in A/B TestingA detailed technical explanation: Bernoulli distributions, the Central Limit Theorem, and Welch's t-test
ConclusionHow can this approach take my testing to the next level?
