CRO Experts Tips to boost your Conversion Rates

Reading Time: 10 minutes What is the most important thing that a new visitor needs to understand immediately when he visits your site ? It’s simple… What makes this better than the alternatives? But before you strive to answer this question, there are 2 other important things that your visitor needs to understand even before… Precisely, what does the […]

Reading Time: 10 minutes According to the most recent surveys, 92% of consumers read at least one review before buying something online. More striking, 47% of people will only buy products rated above 4 stars. However, despite these statistics, very few businesses have an effective strategy for using Social Proof in eCommerce. This article will show you: 14 proven ways to use Social […]

Reading Time: 12 minutes Hiring a Conversion Rate Optimization (CRO) agency is a big decision. Investing in AB testing and Conversion Rate Optimization does not guarantee results. In fact, working with the wrong organisation can put a big dent in your marketing budget, without increasing your revenue… This list of 21 questions will help you to avoid that situation, telling you […]

Reading Time: 4 minutes Enter the data from your “A” and “B” pages into the AB test calculator to see if your results have reached statistical significance. Most AB testing experts use a significance level of 95%, which means that 19 times out of 20, your results will not be due to chance. Conversion Rate This is the number […]

Reading Time: 8 minutes Colour is an essential part of design, and it is not only developers who worry about it. No other question has captured the imagination of marketers like the best colour to use for a CTA or webpage. However, for eCommerce, attention has focused on the Add To Cart button. Experiments have shown how colours affect both heart […]

Reading Time: 5 minutes In psychological terms, FOMO (Fear of Missing Out) describes the anxiety we feel when we are excluded from a social occasion, new experience or important event. Researchers have become more aware of the phenomenon following the introduction and spread of social media. However, the effect is not a modern invention; FOMO marketing has often been used […]

Reading Time: 6 minutes Advertising on a CPA (Cost Per Acquisition) basis means that you only pay for an ad when someone clicks on it and then completes a purchase. It is a form of pay-per-conversion advertising. Convertize has had access to this option since 8 August 2018. In fact, since that date, we have spent almost £450 000 (£430,380 […]

Reading Time: 7 minutes On average, only 12.5% of A/B tests produce significant results. More worryingly, over half of first-time A/B test users say they are dissatisfied with the results of their tests. Finding the right hypotheses to test and getting reliable results is not easy. So, what are the most common A/B testing mistakes, and how do you […]

Reading Time: 3 minutes The article, Why Social Proof is Such a Powerful Neuromarketing Tool was first published in PerformanceIn, in December, 2018 — Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices and, as such, it represents an essential tool for marketers to leverage. […]

Reading Time: 4 minutes This article, Social Proof in Marketing: Why Marketers are Waking up to the Power of Social Proof was originally published by Martech Advisor, in December 2018. — Environmental Factors in Social Proof Marketing Making Social Proof Recognisable, Attractive and Relatable Social Groups and Marketing Social Proof in Marketing This article looks at the rise of social […]

Reading Time: 3 minutes We’ve all seen it – grainy footage of frenzied shoppers wrestling over Black Friday deals. The reality of this modern tradition often resembles the most harrowing of horror-movie scenes. But what is it that drives people to such crazed behaviour – what is behind the psychology of Black Friday?  Businesses have invested vast amounts of time […]

Reading Time: 4 minutes This article was originally posted on Enterprise CIO — When it comes to developing your website, as a software provider you might wonder why you should you care about applying persuasive techniques. For me, that is an easy question to answer. You can claim you’ve developed the most powerful and innovative SaaS product on earth, […]