CRO Experts Tips to boost your Conversion Rates

Reading Time: 4 minutes This article was originally published on RetailSector.co.uk — Nudging is a subtle change made to a store’s environment that combine the psychological principles with the nudge theory to become powerfully nudge marketing notifications and messages. It’s been a decade since the book Nudge was published and the term ‘nudging’ became a useful verb in the […]

Reading Time: 4 minutes This article was originally published on on Travolution — A recent investigation by the Competition and Markets Authority, published by the BBC, revealed that a variety of travel websites have been ‘making misleading claims about their discounts and offers’. It also made reference to travel websites giving customers false impressions of room availability at hotels, […]

Reading Time: 2 minutes This article was originally posted on Retail Times — Shopify store owners can now nudge visitors into buyers with the new Nudgify app from Convertize, a digital consulting agency specialising in Conversion Rate Optimisation. The plugin is available on the Shopify app store – an online platform which allows individuals and businesses to create their […]

Reading Time: 4 minutes This article was originally posted on MartechAdvisor on Jun 27 2018 — With the increasingly competitive nature of the e-commerce landscape, brands and businesses are always trying to remain one step ahead of their rivals to ensure that website traffic is consistently high and they are winning the battle over customers. Yet once that traffic […]

Reading Time: 4 minutes This article was originally published on RetailSector.co.uk A detailed look at how psychology affects consumer decisions and the ways retailers can utilise this knowledge to improve sales. In 1980, economics students at Harvard walked out of a class and refused to return. They were striking to protest their belief that the standard economics they were […]

Reading Time: 2 minutes This article was originally published on MartechAdvisor — Store owners can now nudge visitors into buyers with the new Nudgify app from Convertize, a digital consulting agency specializing in Conversion Rate Optimisation. Nudgify is available as an integration on Shopify – the leading cloud-based, multi-channel commerce platform that empowers merchants with the software to design, […]

Reading Time: 3 minutes This article was originally published on CustomerExperienceMagazine — “It is a well known fact that people gravitate towards the people, places, and things that resemble themselves. As a result, customers are attracted to websites they feel they have something in common with or they can relate directly to. For this reason, personalisation in Customer Experience […]

Reading Time: 3 minutes This article was originally published on Fresh Business Thinking — “Psychologists over the years have suggested that economics is often built upon assumptions that humans are perfectly rational, when in fact we are actually irrational beings. To back this claim, they often give the example of when Economics students walked out of class at Harvard […]

Reading Time: 4 minutes This article was originally published on TravelMole — “For years physical travel agents have applied psychological tactics such as telling customers there’s a limited amount of rooms left in a hotel or creating large idyllic images in store. Limited-time-only deals have also proven to be very effective, so it’s no surprise that these tactics are […]

Reading Time: 3 minutes This article was originally published on RetailSector.co.uk — “It is thought that by 2040 some 95% of purchases will be facilitated by e-commerce. As more people are turning to these platforms instead of the physical stores to make their purchases, it is vital for retailers to ensure that they optimise their platforms in order to […]

Reading Time: 3 minutes This article was originally published on c4commerce — Online shopping is expected to grow even further in 2018. In the UK alone online sales were estimated at over £70 billion during 2017, which was an overall growth of 11% on the previous year. With smartphones and desktops now becoming the platforms of choice for most […]

Reading Time: 4 minutes This article was originally published on PerformanceIn — “Seamless online platforms are key in delivering benefits to both businesses and their consumers. With the increasingly competitive nature of the e-commerce landscape, brands and businesses are continually trying to out-smart one another by increasing website traffic to win the war for each customer. This is where […]