Case Studies

Reading Time: 6 minutes Amazon, a name chosen by the company’s creator Jeff Bezos to evoke the world’s largest river, is now more readily associated with its largest e-commerce website. In 2015, it reached $100 billion in annual revenues, the fastest a company has ever reached that milestone. With a long list of similarly impressive performance statistics, Amazon’s website […]

Reading Time: 2 minutes Time for me to update my wardrobe! I might sound lazy but I prefer to shop online so I don’t have to spend time in busy stores. After having looked on different websites, zalando.co.uk caught my attention and convinced me to buy a pair of jeans there. As a Conversion Optimisation Consultant, I couldn’t help […]

Reading Time: 4 minutes Since it started in 2009, Uber has gradually become a global force, operating in 70 countries and more than 400 cities. The Californian company grows by 40  million active users each month. The keys to their success are well known: disruption of the taxi monopoly, digital service, and ease of use. Nevertheless, have you ever […]

Reading Time: 2 minutes Yesterday, Amazon opened its first ‘Amazon Go Store’, a move which is said to change the retail world as we know it. You simply pick up the product or products you would like to purchase and walk out the store, hence the term “just walk out technology”. As you leave the store, your Amazon account […]

Reading Time: 4 minutes With Christmas only just around the corner, the competition between supermarkets is really starting to heat up; they all want to be the one to put the turkey and its trimmings on your table this Christmas. The release of their highly anticipated TV adverts marked the start of the festive competition for customers, but I’m […]

Reading Time: 4 minutes In 2012 Barack Obama made history. Not only was he the first black US president to be re-elected. But he and his team achieved the most successful fundraising campaign in US history. He was the first candidate ever to receive $1 billion in donations, of which an incredible $690 million was raised digitally. (source: Time […]

Reading Time: 4 minutes Got a last minute business meeting over the other side of the country? — You need a hotel and you need it quick. What do you do? Many of us would head over to the Booking.com website. For those of you who may not know, it is an online booking website that features over 1 million properties […]

Reading Time: 4 minutes Welcome to another post of our “Online Persuasion Insiders” series! The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look. As a Conversion Optimisation Consultant, I can’t help but take note of both the positive aspects […]

Reading Time: 5 minutes Whether you’re a startup or an established company, your site’s homepage deserves your attention as it is the first thing your customers will see when they arrive on your site! It’s effectively your shop window and, if you pass by a shop window that’s in disarray with all types of clothing – from goth t-shirts to […]

Reading Time: 8 minutes John Lewis – a quintessential British brand that has never failed to grow and adapt with the times. Their online store is hugely successful, with online sales almost tripling since 2011 and exceeding the annual £1billion mark back in 2014. Well, they must be doing something right! I decided to check out their checkout (see […]

Reading Time: 5 minutes Whether you’re a startup or an established business, lead generation is key for continued success and growth. So, if you do well enough to get people to the point where they’ve arrived on your sign-up form then the last thing you want is the form itself sending them bouncing away! We took a look at […]

Reading Time: 4 minutes Welcome to another instalment of our “Online Persuasion Insiders” series! Summer is here but the weather is leaving a lot to be desired so I think I’ll head over to the South of France instead where the sun is far more reliable! I need to book a flight to meet my friends in Marseille so I […]

Reading Time: 3 minutes Published on LinkedIn on June 25, 2016 Yesterday night I went to sleep at 3:30, not because I came back from The Ministry of Sound or from the White Horse, but because like many of my British neighbours, I wanted to know the BREXIT results. A few days before, my 8-year-old daughter asked me “Daddy, we will stay […]

Reading Time: 4 minutes Welcome to the latest publication of our “Online Persuasion Insiders” series! As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA. Join […]