Convertize Refocuses on Conversion Rate Optimisation

Why Convertize Refocused on Conversion Rate Optimisation

London – Convertize refocuses its activities on conversion rate optimisation

“We’ve been advising on conversion optimisation since our creation in 2008”, explains Philippe Aimé , CEO of Convertize.

“As a leader in Email Marketing, our years of experience across numerous sectors and throughout Europe have allowed us to be at the forefront of, and to develop, a range of optimisation methods with our clients. The result for many was the realisation of just how the use of website optimisation techniques could really maximise return on investment compared to traffic acquisition. As a result, we have decided to adapt our focus to more completely offer these specific services.”

Conversion Rate Optimisation (CRO) consists of implementing a variety of test changes on a landing page, website, or conversion tunnel in order to increase the number of visitors who convert into customers. Convertize consultants have acquired a vast amount of experience and knowledge of the conversion process and use A/B testing technology, the latest research in neuromarketing and behavioural science, user experience analysis and heuristic methods in order to help businesses become more successful.

“A recent study shows that the average for online purchases went down by 4% from 2013 to 2014, and during this time e-commerce competition continued to increase. This can be indirectly translated by a rise in the cost of acquiring new customers” indicates Benjamin Ligier, Project Manager at Convertize. “Online competition is fierce, and our clients know that CRO is the key for success, increasing margins and transforming virtual visitors into real customers.”

We’re not aiming to be the biggest, but simply the best digital marketing consultants

“Over the last 6 years, we have developed methods and processes that allow us to bring high value services to pure players and global internet brands. Despite our rapid growth, we’re not looking to become the biggest but rather the best digital marketing consultants.”

“ When you market products or services online, the biggest challenge is to avoid becoming stagnant. What works really well one year may become obsolete the next. This is why we ourselves are evolving in order to provide the best and most effective marketing services. CRO is, quite simply, the new way to maximise online sales.”

The name change takes effect from today.

Convertize is a digital consulting agency specialising in Conversion Rate Optimisation. Thanks to simple and effective methods, Convertize helps its clients to improve their websites and to quickly and efficiently increase online revenue. Based in London, Convertize operates throughout Europe.

For more information, visit: http://www.convertize.com

by Philippe Aimé

Philippe is the CEO of Convertize. He created his first website in 1998 and has spent the past 20 years finding ways to make digital marketing more persuasive. He now heads a team of CRO consultants.