We are proud to announce that our A/B Testing platform has been acquired by Glassbox.
Founded in 2010, Glassbox is the leading provider of digital experience analytics for web and mobile applications.
When we launched our A/B Testing platform in 2016, we wanted to offer a smart solution to help marketers make data-driven decisions with A/B Tests.
At that time, a few other A/B testing solutions were already on the market, but it was easy to make mistakes and required strong statistical knowledge to validate test results.
With our team of developers, designers and data scientists, we worked hard to create a very intuitive user interface and turn mathematical knowledge into innovative algorithms so that our Clients could finally trust their A/B tests results. Last but not least, we focused our efforts on automation, putting A/B tests management on Autopilot, hence helping marketers and CRO experts to focus on what really mattered to them.
Our strong focus on conversions and consumer behaviour led us later to launch a new SaaS for marketers: Nudgify
In early 2021, while rethinking our company strategy, we decided to focus on one SaaS only, and Nudgify was our pick. Months later, we naturally met with Glassbox to discuss Convertize A/B Testing.
The acquisition of our A/B Testing platform is a logical extension of Glassbox’s current capabilities, and once integrated with the Glassbox digital experience analytics platform, will provide digital teams with a single platform for assessing, analyzing and optimizing their digital customer experience.
With the added A/B testing technology from Convertize, Glassbox will help businesses:
- Improve speed and quality of digital product development cycles
- Define marketing campaigns with an understanding of conversion
- Get a complete picture of consumer’ behavior between test
- Understand revenue potential associated with test variants
- Identify the key engagement, technical and overall customer experience challenges from each test
You can read here the Glassbox press release.
Existing A/B testing users can continue to use their account by visiting Convertize.io where Glassbox will continue to support the Convertize A/B testing platform. In the coming months, you can expect to see Glassbox appear in place of the Convertize brand in areas like billing and in the app itself.
User experience and conversion optimization being part of Convertize’s DNA, we will continue to deliver CRO services and build innovative SaaS products.
To conclude on this brief history, I would like to thank all customers who trusted us over the years to optimize their user experience and team members who have been instrumental in the success of the A/B testing platform: Aleksander, Anton, Benjamin, Charlotte, Chumang, Dawid, Drew, Etch, Harry, Jacek, John, Joey, Joycela, Pia, Richard, Rory, Sebastiano, Stephen, Syed, Yanis, Valentin & Valentina.
Happy optimization!
Philippe AIMÉ
CEO at Convertize
