9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
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Welcome to another post of our “Online Persuasion Insiders” series!
The summer sales have started and my girlfriend casually mentioned a black swimming costume she liked that was on sale on Net-à-Porter so I decided to take a look.
As a Conversion Optimisation Consultant, I cant help but take note of both the positive aspects of their site – and also the areas for improvement.
Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover 9 neuroscience principles at work, 18 mistakes to correct and 5 suggestions for optimisation.
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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
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9 Neuroscience Principles Used by NET-A-PORTER to optimise their Conversion Rates
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by Benjamin Ligier
Benjamin is a CRO Expert at Convertize. He is passionate about design, web marketing and consumer psychology.
